GPWA Conference @ Affiliate Summit Las Vegas 2009

January 11-13, 2009 - Rio All-Suite Casino Resort
January 14, 2009 - Stratosphere Las Vegas Hotel & Casino

GPWA Networking Session at Affiliate Summit West
Tuesday, January 13th, Belize Room, Rio All-Suite Casino Resort

Join us during the Affiliate Summit West in Las Vegas for a day of networking with complimentary beverages and snacks - plus an open bar from 12:30 until 4:30! The GPWA Networking Session will be an all-day event from 8.00 until 17.00 in the Belize Room at the Rio All-Suite Casino Resort. Network with iGaming affiliates, affiliate programs, and the conference speakers during the show.

All GPWA members receive a 10% discount to Affiliate Summit West!
Use Promotion Code: ASW09GPWA

GPWA Conference Sessions & Cocktail Party
Wednesday, January 14th, Stratosphere Las Vegas Hotel & Casino. Sessions will run from 9.15 until 18.00 in the Renaissance Room, 103rd floor, followed directly by a Cocktail Party in the Sunrise Room on the 104th floor from 18.00 until 20.00.

8.30 – 9.15 GPWA Conference Registration
Location: Renaissance Room, 103rd Floor, Stratosphere Tower

9.15 – 9.30 Opening Remarks
Michael Corfman, CEO, Casino City & Executive Director, GPWA

9.30 – 10.30 Legal Issues for Online Gaming Affiliates
Clarke Walton, Attorney at Law

As an attorney who specializes in website legal issues, lives in Las Vegas, and operates a GPWA approved portal website ( Clarke brings a rare perspective to the legal issues that matter to online gaming affiliates based in the United States. Hear first hand his perspective on the legality of promoting online gaming, search engine trademark and copyright law, domain name law and other important legal matters.

10.30 – 11.30 Building an online community without using a Forum
Greg Powell, Online Poker Industry Expert

In all of affiliate marketing, but especially in the gaming vertical, the power of leading an online community has proven crucial. Many successful webmasters attribute their customer loyalty to the comradery and trust built through personal interaction on their sites. However, for new webmasters building an active forum can be very difficult. This session will explore the ways that webmasters can build that same following without using a traditional forum.

11.30 – 13.00 Lunch Break
Complimentary Buffet Lunch at the Courtyard Buffet

13.00 – 14.00 An Introduction to Online Gaming Affiliate Marketing
Marc Powell, Owner,

Join Marc as he explains how working as an affiliate for online poker, casino, bingo and other gaming sites differs from retail affiliate marketing. Compensation rates, payment options, and expectations of gaming operators will all be addressed, as well as using community forums as a tool to successful affiliate marketing in this industry.

14.00 – 15.00 Evaluating Affiliate Websites: An Examination of the Syntryx Tools used by Affiliate Programs
James Traynor, Founding Partner, Syntryx Executive Solutions

Learn how affiliate programs evaluate potential affiliates using the real-time, deep-mining capabilities of Syntryx – a powerful tool designed specifically to help programs contact and recruit new pay-for-performance affiliates. This session will show you, as an affiliate, the comprehensive metrics Syntryx uses to assess the power and competitiveness of your websites and the methods used to uncover the affiliate programs you currently work with for competitve analysis.

15.00 – 15.15 Networking Break

15.15 – 16.15 Driving Traffic Through Smart Domain Strategy
Victor Pitts, Vice President of Sales & Client Services, Moniker

Are domains a part of your traffic strategy? If not, you're missing out on some significant ways to influence branding and drive traffic to your site. This presentation will cover how you can use domains to:
  • Help define and reposition branding
  • Improve search optimization and search marketing
  • Counter balance search using direct navigation
  • Offer an easy way to initiate social media marketing and other engagement techniques

16.15 – 17.15 Using Video on Your Website
J.Todd, APCW Executive Director
Anthony Telesca, APCW Auditing Director

Hear J.Todd's unique perspective on how to inexpensively and effectively use video to enhance your web presence. J. Todd covers the theory, techniques, and challenges of video production and explains the benefits of video content. Learn how you can increase your web visibility and brand recognition through online video marketing and distribution, while also providing dynamic, sticky, proprietary content for your web visitors.

17.15 – 18.00 Marrying iGaming Affiliate Marketing & Social Networks
Michael Corfman, CEO, Casino City & Executive Director, GPWA

Casino City is placing a big bet on social networking as an important future affiliate revenue stream with the development of its Facebook Places I've Played application. This presentation reveals secret details of Casino City's plans and strategy and provides specific in-depth examples of how the strategy can easily be adopted by any iGaming webmaster or iGaming operator to increase their revenue and profits.

Cocktail Party
Party will run from 18.00 until 20.00 in Sunrise Room, 104th Floor of the Stratosphere Tower.

Network with affiliates, affiliate programs, and the conference speakers at the top of the Stratosphere in Las Vegas. Take in stunning views of the city while enjoying complimentary cocktails and hors d'oeuvres with your friends and colleagues.

All guests will also receive Free VIP entrance to the Romance Lounge and observation decks above.